Orange Journal
From the site: "The Orange Journal is an open-access, online scholarly journal designed to encourage writers to submit and share their work with others."
Do These Serifs Make Me Look Phat? Conveying Personality with Typeface by Amy Striker
Quote: "Thus, instead of focusing on how to best accommodate the audience by addressing a particular convention, a designer creates a convention within the context of their design; it is up to the audience to interpret the designer’s intent."